If you have started as a wedding photographer and aim to become one of the best wedding photographers in Delhi, then besides your skills with the camera you also have to work on your marketing strategies. Online marketing is the best way to connect to a large number of people without spending a huge amount of money on advertisement. If you look at some of the best pre-wedding photographers in Delhi, will find that almost all of them have dedicated websites, wherein they can showcase their earlier work and inform anyone interested in hiring their services about what they are offering at what prices.
If you have a website, then you can use the data you can get from Google Analytics to learn more in-depth about those who are visiting your website. Google Analytics is completely free and it would give you important information like where most of your viewers come from, what are their ages, what type of pages they visit, how long they stay at your website, and many more. This data is important as it would give you a comprehensive idea about them, which you can then leverage to build your brand. For example, if most of your viewers are millennials, then you would design your website in a certain way compared to if most of your audience are aged over 65 years.
So here are is some small things that you may be doing wrong that are keeping viewers away from your websites.
People want to learn new interesting things. However, if you publish similar posts over and over again, then people will get bored and will leave your website. Therefore, try to post new and unique content on your website to keep the interest of your viewer and let them stay much longer.
A young couple who are completely new to this field may find it hard to work out what their experience with you will be like on the wedding day. Therefore, make sure that you publish the full details of what are the things they will experience while working with you.
Make sure that it is easier to contact you by displaying your contact numbers, email, Facebook et cetera. This will allow your clients to enquire about your services and if they find it interesting book it online.
If you follow these tips carefully, then you will witness an uptick in your conversion rate shortly.